Tamir Said-Ahmed
Product Design Lead · Toronto, Canada
Product design lead working across fintech and B2B/B2C SaaS, from 0-to-1 to scale. I lead product strategy, design systems, and user research, and build AI into how the team ships.
Experience
FIS · Product Design Lead
2024 – Present- Own end-to-end design for FIS's first cross-product design effort, an authentication and enrollment framework consolidating several legacy banking products into one white-label-ready foundation now referenced across the org: step-up challenges down 9%, review volume down 42% month over month.
- Led the consumer phase of a multi-year money-movement vision and owned product direction end to end: 50+ products analyzed, 70+ concepts refined to a leadership-backed MVP direction.
- Ran FIS's first user-interview study end to end as acting researcher, building personas that still calibrate adjacent products, and set the company-wide usability-testing standard as one of two designated experts.
- Spearheaded design QA on the login framework with a 300+ defect system adopted across 19+ designers, and contributed four reusable components (a radio group, a one-time passcode, a password checklist, and a progress tracker) to the enterprise design system.
CIBC Investor’s Edge · Designer, Market Research & Marketing Design
2023- Ran the research behind CIBC Mobile Wealth’s App Store redesign: benchmarked 27 competitor apps, closed the three gaps their listings shared, and shipped the new set to the iOS App Store and Google Play.
XTM Inc. · Product Designer
2023- Designed the business side of Today Wellness (0-to-1) as its sole designer, owning the client and internal portals: mapping the funds flow across members, employers, and partners settled two billing conflicts before a line of code shipped.
- Designed the self-serve onboarding to replace Tip Calculator’s sales-gated signup: kickoff to engineering handoff in two weeks.
Rebrandt · Design Lead
2022- Led a three-designer usability overhaul of a B2B content platform with the CEO as direct stakeholder: severity-ranked 11 issues, negotiated to four deliverables inside a 40-hour scope, shipped to the client’s production site.
Tapbook Inc. · Product Designer, End-to-End
2020- Rebuilt an AI booking product after a rushed first build stalled its adoption, working end to end with the founder: research, personas, flows, and four rounds of moderated testing into 12 final screens with full handoff documentation.