Tamir Said-Ahmed

I'm a product design lead at FIS in Toronto, where I lead design for identity and fraud. Before FIS, I designed at CIBC, XTM, Rebrandt and Tapbook. I turn complex requirements into clear experiences, connecting research, product direction, and the systems teams use to build. Most of that work is conversation: with the people who use the product, the engineers who build it and the leaders who decide on it.

My background in biology and psychology shapes how I work: form a hypothesis, look at the evidence, and understand how people make decisions. Outside design, I play basketball, explore AI tools, and build side projects.

Long before I called it UX research, I was already doing the core of it as a biology undergrad: starting with a question, gathering real evidence, and letting what I found change the plan.

That instinct is still how I approach product work today. The best research does not confirm what a team already believes. It gives everyone a shared, honest picture of the people they are building for.