About · Based in Toronto
I treat design as a hypothesis.
I came to design sideways: a Bio-Psychology degree and a plan for medicine, until digital products pulled me in for good. The behavioural-science lens stuck. I treat design decisions as hypotheses about people, not opinions about pixels.
Since then I've worked across fintech, wellness, and marketplace products: sole designer on 0→1 launches, design lead with the founder in the room, and now a senior product designer at FIS. There I've owned the cross-product authentication and enrollment framework that other teams now build on, co-led a multi-year payments vision with no product manager in the room, set the usability standard the company now follows, and stepped into research when that role was cut. I'm at my best where strategy meets craft: framing the problem, aligning the room, and shipping the system that scales the decision.
Away from work, I'm usually reading up on the next crypto gem or getting a run in at the gym.
Why me
The strengths and principles I bring to a product team.
Strategy to ship
I frame the problem, align the people who own it, and stay on it through launch.
Systems that scale
I build the patterns and design systems a team decides with, so good choices scale.
A behavioural lens
A Bio-Psychology background: I treat design decisions as hypotheses about people, then test them.
AI in the craft
I put AI to work inside the process, so the team ships faster without lowering the bar.
Fluent across functions
I partner across product, engineering, and research to turn complex requirements into shipped work.
Honest numbers
I measure what shipped and say what actually moved.