Tamir Said-Ahmed
Senior Product Designer · Toronto
I treat design as a hypothesis.
About
I'm a senior product designer in Toronto. For the past eight years I've designed fintech products across mobile, web, and desktop: the workflows and systems that help people access, understand, and manage their money.
I studied biology and psychology before moving into design, which is probably why I care how people think, behave, and decide. That lens still shapes how I approach research, product strategy, and interaction design.
My best work happens on products that are still taking shape. The ambiguous, complicated problems where research has to become direction, direction has to become a clear experience, and everyone needs to leave the room knowing what happens next.
Outside design, you'll usually find me playing basketball, trying a new AI tool, or building a side project that started small and got a lot more ambitious.
Background
BSc, Biology
Wilfrid Laurier University
Minor in Psychology and Chemistry
UX Design
Springboard
Career-track certificate
Research
Before design, I spent a year in a research lab as an undergrad. Long before I called it UX research, I was already doing the core of it: starting with a question, gathering real evidence, and letting what I found change the plan.
That instinct is still how I approach product work today. The best research does not confirm what a team already believes. It gives everyone a shared, honest picture of the people they are building for.
Why me
Strategy to ship. I frame the problem, align the people who own it, and stay on it through launch.
Systems that scale. I build the patterns and design systems a team decides with, so the good calls hold as the team grows.
A behavioural lens. I design for how people actually behave, not how we wish they would, and check it against real users.
Fluent across functions. I partner across product, engineering, and research to turn complex requirements into shipped work.
Honest numbers. I measure what shipped and say what actually moved.
Get in touch
Feel free to reach out if you have any inquiries. I'm always open to new projects, and I look forward to building something great together.