Work
Selected projects across fintech and B2B/B2C SaaS, from 0-to-1 strategy to the systems and research behind shipped products.
Money Movement — Payments Vision
A true 0-to-1 problem with no clear product shape. I helped turn it into a 5+ year vision and an MVP direction leadership got behind.
Peek insideUnified Authentication & Enrollment
I designed one authentication and enrollment foundation to replace the fragmented logins of several legacy banking products. Teams across FIS now build on it.
Peek insideEnrollment & Foundational Research
I built the user research practice for an enterprise enrollment product from scratch. It became FIS's first user-interview study of its kind, and the usability standard it produced is now used company-wide.
Peek insideApp Store Redesign
CIBC's App Store listing was underperforming. I benchmarked 27 competitor apps to find out why, and the redesign is now live on both stores.
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Today Wellness
A two-sided wellness subscription I designed end to end. Mapping how the money moved caught two billing conflicts before a line of code was written.
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Tip Calculator
Subscribing used to take a sales call. I designed the self-serve path that replaced it, and new clients now activate with zero sales touches.
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Usability Overhaul
I led three designers through a usability overhaul of Rebrandt's content platform, negotiated scope with the CEO, and shipped it to production.
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AI Booking Platform
An early AI booking product I rebuilt end to end with the founder. Four rounds of user testing shaped every one of the twelve final screens.
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